3/29/2023 0 Comments Instal ad blocker![]() "What they're doing is akin to what all browsers did years ago by introducing standard pop-up blocking - maybe like a move from a supermax prison to merely a maximum security one. Google's Chrome filter will help clean up a small slice of digital advertising, but does nothing to protect against malicious ads - and with cryptojacking, that's an increasing concern - or help avoid privacy-invasive tracking.ĪdBlock Plus operations manager Ben Williams says the Chrome change was "incremental", and didn't expect it to impact downloads of his firm's blocker. According to figures from adtech startup PageFair, 30 per cent of people surveyed install an adblocker for security reasons, and 6 per cent for privacy reasons 59 per cent of people install a blocker for a combination of interruptions, slow loading times, and too many ads on a page. Whether the Chrome filter reduces the use of ad blockers depends on why people install them in the first place. ![]()
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